PAYWOK is a reward-based advertising application service providing CPI, CPA, and other types of advertisements in the form of the AD offer wall. This is originated from WECON, the PoC of weBloc project, realizing a transparent and abusing-free advertising environment. In the conventional advertising ecosystem, all participants are incentivized to maximize the costs in the process of launching advertisements, charging more on the advertisers and giving less value to the users. There are approximately 5 to 6 steps from advertisers to users when ads are launched and the players in each step take about 10% to 15% as a fee. PAYWOK gets rid of all the processes and connects users with advertisers, giving more values to the participants in the ecosystem. Unfortunately, PAYWOK supports the Korean market only at the moment. Through continuous updates, we will secure more users and bring up more ads.
weBloc is a project that is currently making significant contributions to the ICON ecosystem as the main P-rep of the ICON Project. Transactions created by weBloc dapps are all icon-based and bring many users into the icon ecosystem. Through this, it will strengthen its position as an advertising ecosystem and increase its value as the main P-rep of the icon.
weBloc is currently listed on the Velic exchange and will be listed on the exchange that supports the KRW pair market during March. We plan to try listing in earnest and will be able to see it in global markets.