AdEx Network is a new-generation solution aiming to address and correct some of the most prominent inefficiencies of the online advertising industry: ad fraud, lack of transparency in reporting, end user privacy misuse, etc.
AdEx originated in 2017 as a decentralized ad exchange and subsequently evolved into a full protocol for decentralized digital advertising. The protocol facilitates trading of advertising space/time, as well as the subsequent verification and proof of ad delivery. It covers all interactions between publishers, advertisers and end users. The protocol combines traditional peer-to-peer technology, cryptography and blockchain.
The AdEx team also develops an open source platform built on top of the Ethereum implementation of the protocol, available at https://beta.adex.network.
Learn more at https://www.adex.network/.