0xRacing is at the intersection of eSports, sim racing, and motorsports. 0xRacing is building an eSports sim racing team organized on the Ethereum Blockchain via DAO structure.
While we have a larger vision and roadmap we are building towards, a core focus at the start is tokenization of sponsorship opportunities within eSports / sim racing. Current eSport opportunities rely on content creator videos / streams to spread brand awareness. With global online sim racing, a brand can spread awareness directly on a racecar just like their real life counterparts. This helps bring exposure to not only viewers of videos / streams, but directly reaches players around the world in-game. Quite often you can be found racing against some of the most elite professional drivers in the world. The likes of Lando Norris and Max Verstappen (Formula 1) and Dale Earnhardt Jr (Former NASCAR) can be found nearly daily racing in various series on iRacing.
0xRacing has just launched the dynamic ERC-721 token, 0xR. This token captures sponsorship opportunities across the team, and then converts to a Proof of Sponsorship token at the completion of the sponsorship period. Our initial tokens have just been listed on OpenSea in DAI!